When you hear that Facebook has over 700 million unique users, that Twitter has around 500 million unique users (and more every single day), and that niche social media platforms like LinkedIn have hundreds and hundreds of millions of users as well, it’s impossible to ignore the amazing power and potential that these platforms may have when it comes to marketing and advertising your business.
However, at the exact same time, the truth of the matter is that most otherwise smart and savvy business owners and entrepreneurs have absolutely no idea whatsoever about how to successfully pull off social media marketing.
Sure, most of us have our own social media profiles on many of the major social media platforms – but that is for our own personal use. When it comes to maximizing our brand potential and all of the marketing and advertising opportunities that present themselves on these networks, most of us are like chickens with our heads cut off.
Luckily, it doesn’t have to be that way. New York SEO specialists can help set up a social media campaign for your business.
Social media marketing starts with the right intention
The biggest mistake that you can make when you are just starting out with social media marketing is to expect this platform to respond the same way that all of the other traffic generation tools online do.
Literally nothing could be further from the truth.
Social media marketing as part of an overall search engine optimization strategy, entails connecting with people on a social level first and foremost. Rather than trying to beat them over the head with marketing and advertising that they just will not be receptive to.
Not only do you need to craft a perfect message for your market with each and every piece of social media marketing that you create, but you also need to make sure that it fits in with the overall “theme” of that specific social media platform as well. New York SEO services can help customize strategies for your business.
For instance, your marketing on Facebook would be much more “casual” than the marketing that you pursued on LinkedIn. Facebook is the “catchall” when it comes to social media platforms, and people are usually using it to hang out with their friends, update themselves about the news in their community, and other social aspects. Bombarding them with commercial messages is no way to succeed.
Social media marketing needs to “dovetail” with your other marketing and advertising
Secondly, you need to make sure that all of your social media marketing approaches dovetail perfectly with your other marketing and advertising – even if you have to create specific landing pages that you can direct social media traffic to.
This is one of the more advanced approaches when it comes to social media marketing, and one that most people simply aren’t aware of. However, to make sure that there isn’t a disconnect between your prospect after they have clicked on a social media marketing piece it’s best to make sure that the message is consistent across the board.
Finally, it’s really important that you spend as much time as humanly possible drilling down into who your customer is (as well as who they are not) to get the most out of your social media marketing approaches. This is key for all marketing and advertising, but it truly is a “make or break” factor when you’re talking about social media.