Smart and savvy business owners today understand just how important it is to build up a search engine optimization strategy (also known as SEO) that will take full advantage of all the leverage that the Internet and the major search engines offer.
In fact, it is almost impossible to have any real success today in business unless you have a robust online presence – even if you are a local “mom and pop” kind of operation.
There are local SEO companies that can cost you lots of money and not provide the New York SEO services that you need. We’ve all heard stories like that but if you have the right frame of mind and understand some basic things about local search engine optimization services you will be in a much better position.
People that are searching online for services or products that your business offers are confronted with many choices on the internet. In order to have an edge on your competition your business needs to stand out from the others.
Where Is Your Business On Google Search?
The first and foremost way for your business to be noticed is to be listed on the first page of Google; preferably in at least the top 5 listings. Although Bing and Yahoo get their fair share of searches, Google is still the most popular search engine which means it gets the most visitors or people looking for your business.
And though it is wise to invest in a NY local SEO consultant who can create a customized strategy for you, here are a couple of quick tips to help you get started.
Focus On The Simplest Things First
When you are trying to get the most out of your local search engine optimization efforts, focusing on the small details – the simple things – will make things much easier in the long run.
I’m talking about making sure that your Google Maps listing and Google+ Business page are filled out correctly. Check that your business name, address and phone number are exactly the same for both webpages.
Now that that’s taken care of, if you want to go a step further, there are also numerous other listings you can make use of called citations or “web references” to your business which are located on other webpages.
These pages don’t link to your business but they validate it and give it credibility in the search engines which help you to rank higher. Examples of citations are Yelp.com, Superpages.com and Local.com.
In order to access these citations you need to research which ones to go after, go to each site individually, open an account and give them your business name, address and phone number. You need to make sure that your information is exactly the same on every citation. Don’t abbreviate Street on one and spell it out on another. These listings should be optimized for your business. This means that there should be specific keywords in your description about your business so that Google will think you are relevant enough to display your listing for what you are trying to sell.
Also, make sure that you have successfully found local keywords that are easy to rank for – and still receive tremendous amounts of traffic – and that you are doing everything you can to “get the word out” about your business online.
What people say about your business online is becoming more and more important. Google is looking at businesses with positive reviews and giving them higher rankings. Consumers trust businesses with these positive reviews as well.
In a 2013 Local Consumer Review Survey conducted by BrightLocal they found that 85% of consumers are reading reviews online as part of their research about whether they should use a local business.
These consumers are reading reviews at the point in the buying cycle when they know exactly what they want and are now ready to make a buying decision.
Based on this information you can see the importance of a positive online reputation for converting these consumers to buyers.
Obviously, different approaches will work for different people, so it’s critical that you find the right method for local SEO that makes sense for your goals, resources, and long term plans.
Local SEO is critically important if you are to have the kind of financial success you are looking for.