Search Engine Optimization Myths

Even though search engine optimization may be the most important tool modern business owners,
entrepreneurs, and marketers can leverage today there is a lot of misinformation out there about it. You
need to know how best to use New York SEO for it to be truly effective for your business.

Trying to figure out the world of search engine optimization without the services of an SEO expert can
become a real headache and hassle especially if you have no real background in the world of SEO in the

Luckily, you’re going to be able to use the information below to avoid most of the major myths that could
cripple your business from the get-go. These are the kinds of myths that you need to be aware of and then
you need to avoid them.

Let’s dive right in!

High Keyword Density Will Help Rankings

Keyword density isn’t as important as it was at one time. You used to be able to rank a page for a
particular keyword by using it over and over to show relevancy to the search engines. People took
advantage of this “keyword stuffing” and the search engines stopped looking favorably on it. Using a
keyword too many times looks unnatural and spammy.

Yet this myth persists and many people still think it is important. Your best bet is to write to provide
something of value to your target audience and don’t stuff your keywords.

Pay Per Click Campaigns Help You To Rank Organically

This myth has been around for awhile. Some people believe that by bidding on keywords that they want
to rank for through a (PPC) or Pay Per Click advertising campaign, they will boost their rankings in
the free or organic search. This has never been found to be true.

Search Engine Optimization Is Easy To Learn

One of the biggest mistakes that people make on a regular and routine basis (especially otherwise smart
and savvy business owners) is the fallacy that SEO is drop dead simple to learn.

Sure, the “fundamentals” of search engine optimization are pretty simple and straightforward – but you are
talking about an industry and world that is always facing constant change. The landscape of search engine
optimization is always shifting and changing below our feet on a nearly daily basis.

Not only do you need to know all of the basics to SEO to make it successful, but you also need to keep up
to date on exactly what’s going on in the ever changing world of SEO.

You need to keep up with how the major search engine networks (Google, Yahoo and Bing) are treating
different search engine optimization tactics and approaches. Also what kinds of changes they are
considering rolling out in the future that could impact your website.

Unless you have five or six hours each and every single day to dedicate to learning search engine
optimization and then five or six hours to focus on all of the new developments that are unrolled on an
almost daily basis – it’s best for you to leave search engine optimization in the hands of real
SEO professionals.

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